Brand & press kit

Logos, colors and copy for writing about RallyText, listing it as a sponsor or partner, or adding a "Powered by RallyText" badge to your site.

Partners, press and customers may use these logos to refer to RallyText. Using them does not imply that RallyText endorses you, sponsors you or partners with you unless we have agreed to that. Questions: support@rallytext.app.

Logos

Every logo comes as SVG (vector, for print and sign shops) and PNG (about 2,400 px wide). The SVGs need no fonts.

Horizontal lockup (primary)

The default logo for websites, email, decks and anywhere RallyText is mentioned. Use the mark on its own below 120 px wide.

For light backgrounds SVG PNG

On a dark panel SVG PNG

Mark only SVG PNG

Endorsed lockup

Adds rallytext.app and "by Frequency 42 LLC". For signs, printed handouts and event banners. Use it 2 in (50 mm) wide or larger.

For light backgrounds SVG PNG

On a dark panel SVG PNG

Stacked lockup

For square and tall spaces: posters, kiosk panels, social profile images, table tents.

For light backgrounds SVG PNG

On a dark panel SVG PNG

Sponsor and Powered by plaques

For a partner's website footer, sponsor walls and sponsor strips on signs. The dark plaque holds up best outdoors.

Proudly sponsored by, dark SVG PNG

Proudly sponsored by, light SVG PNG

Powered by, light SVG PNG

Round seal

For stickers, patches, decals and map badges. Below 2 in, use the mark only.

Seal SVG PNG

One-color versions

For vinyl decals, routed or burned wood, single-color screen printing, laser etching and photocopies. Use these on busy photos too.

Black SVG PNG

White SVG PNG

Mark only, black SVG PNG

URL wordmark

For places where the web address is the call to action, such as the bottom edge of a sign or the back of a shirt. It does not replace the logo.

For light backgrounds SVG PNG

On a dark panel SVG PNG

Colors

Rally Orange
#ff6a1f
Tile, "Text", accents

Ink
#0b0e15
Bubbles, "Rally" on light backgrounds, dark panels

White
#ffffff
"Rally" on dark backgrounds, knockouts

Muted
#5a6380 on light, #9ba3c0 on dark
The "by Frequency 42 LLC" line

Type

The wordmark is set in Rubik (a free Google font): weight 700 for the wordmark, 600 for the URL, 400 to 500 for the endorsement line, and 600 caps with wide tracking for eyebrow lines such as POWERED BY.

Size and spacing

Clear space: keep a margin around every logo at least as tall as the "R" in Rally.
Horizontal lockup: at least 1 in (25 mm) wide in print or 120 px on screen. Below that, use the mark on its own.
Endorsed lockup: at least 2 in (50 mm) wide so "by Frequency 42 LLC" stays readable.
Mark: works down to a 16 px favicon.

Do

Use the files as supplied.
Use a light version on light backgrounds and a dark version on dark ones.
Use a one-color version on photos, textures and anything busy.
Write the name as one word: RallyText.

Don't

Recolor the logo or swap the orange for another color.
Stretch, squash, rotate or crop it.
Add shadows, glows, outlines, gradients or other effects.
Put the full-color logo on a busy photo.
Combine it with your own logo into a new mark.

About RallyText

Short

RallyText is a text-first communication platform from Frequency 42 LLC for teams, clubs, churches, nonprofits and community groups. Leaders send one message and every member gets it as a plain text on any phone, with no app to install.

Long

RallyText is a text-first communication platform from Frequency 42 LLC for teams, clubs, churches, nonprofits, businesses and community groups. A leader sends one broadcast and every member, parent or volunteer gets it as a plain SMS on any phone, with no app or account needed. Each group gets its own local phone number, so leaders don't hand out their personal cell. On two-way plans, replies come back privately to the group's leaders. RallyText also includes attendance tracking, calendar reminders and groups with text-to-join keywords. For youth programs, every direct message to a minor automatically copies a second adult. RallyText was built by a youth mountain bike coach after a lightning storm on a team ride showed there was no simple way to reach every rider's family at once. Plans start at $10/month, and two-way plans start at $29/month.

Press and partner contact: support@rallytext.app

Powered by RallyText badge

If your organization uses RallyText, you're welcome to add this badge to your website. Paste this HTML where you want it to appear:

<a href="https://rallytext.app/?ref=partner-badge" target="_blank" rel="noopener"><img src="https://rallytext.app/static/brand/04-powered-by-plaque-light.svg" alt="Powered by RallyText" width="200"></a>

Preview:

Partners can also use the plaques and logos above. See the partner program.